Preparing for a job interview goes way beyond practicing common interview questions and choosing the right outfit – it’s also about taking the time to research the company and the role you are applying for. Not only will you get a better feel for what the company is looking for and how you will fit in, this extra step will help you stand out from the other candidates. Employers want someone who is familiar with the company, and they will be impressed that you went the extra mile and did your homework. Take some time before the interview to search for the company on LinkedIn to get a sense of their employee population and what skill sets they seem to value when hiring. For instance, if a large proportion of the employees have reached expert level proficiency in a particular software package, you should be prepared to talk about that software package in your interview. Another useful resource is Glassdoor.com, which provides the “inside scoop” of what it may be like to work for that organization based upon employee reviews. Often during an interview, employers will ask open ended questions like “tell me why you’re interested in working for ABC Company.” This is the perfect opportunity to demonstrate all of the research you have done. Instead of listing basic facts about the company, weave those facts into statements like “I am very impressed by your innovative work with…” or “I can’t wait to learn more about how you’ve…” Always keep it positive. Read more about what to research before a job interview.