The headshot. It’s the single most important marketing tool for an actor, and it’s amazing how many people do it wrong just to cut a few corners. Actors, it’s time to take it more seriously. When that little headshot jpeg pops up on a casting director’s computer, you want them to say, “Yes, bring that person in!” Not “Yikes, that guy kinda scares me.” Your headshot is your calling card. A nice color 8×10 of your face, from which people will hire you, and you will make lots of money for them. It will be sent out and emailed to tons of casting directors and agents, who see hundreds of these every day, on their desk and on their computer. If your headshot is bad, you look bad. You want to be seen as a pro, not an amateur, so the way you present yourself in your picture is everything. If you want people to take you seriously, you must have a good, high quality, killer headshot. Not an iPhone pic, not a Facebook photo of you outside with the wind gently blowing your hair, and not a JCPenney glamour shot with palm trees in the background that you reproduced at Kinko’s. Save those for your grandma’s mantle.
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