This course is a survey of the history, principles and practice of public relations. Students gain an understanding of the development and globalization of PR, the impact of PR on the news media, and the techniques and tactics of PR practitioners. They learn the concepts of “publics” and professionalism in PR practice. Students gain an understanding of the craft of public relations and its techniques by writing a news release and conceiving, researching and c
reating a multimedia PR plan for a client.